Will the Pitru Paksha impact sales across the country?


Growing up, I assumed the grieving period which starts right after Ganesh Visarjan is a localised phenomenon which we see only in Gwalior.

Last few days, I was surprised to learn how multiple experts have commented on this period and are evaluating the sales for the next two weeks. 

Pitru Paksha or Shradh or Kadve Din marks the mourning period in the month of Aswin. 

It is considered an auspicious time to honour and celebrate our ancestors and express our gratitude to the deceased ones.

As per Hindu traditions, it’s considered inauspicious to buy new things or start a new venture during this period.

If you speak to retailers, they’d mention how sales are almost negligible during this period.

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