I visited a Miniso store today evening.

And was surprised to learn this:

1. Miniso has 5000+ stores in 40 countries.

2. Started by Ye Guofu & Miyake Junya in 2013, Miniso’s initial thesis was that physical economy will thrive in future.

3. Miniso recently completed their 200 stores milestone in India.

4. In 2021 the company made a revenue of a whopping $1.56 B.

In just nine years of it’s existence Miniso has scaled it’s retail presence as a global retailer.

Key factors for Miniso’s success have been the affordability of their products and unique design.