Amrutam’s first Pop Up in Bangalore

Almost five years back, in 2018 – Stuti and I took a thirty-six hours long train journey to participate in the Sanjeevani Ayush Health Festival organised by TV House Network in Bangalore.

All of us at Amrutam , have a strange relationship with Namma Bengaluru – the city keeps calling us back.

I had returned from Bangalore only in November, 2017 and soon in February we were packing our bags for our first ever pop up in the city, we so dearly love.

At that point of time, we had only launched our Health Care recipes – Malts (Ayurvedic Jam) and Capsules on our website.

We spent the thirty six hours binging on a chick flick about three girlfriends who were trying to start their own cafe.

It’s funny how all these memories are buried in our minds, like the fine print – waiting to be read and told.

The hustle started soon after we reached the city, getting the posters printed – preparing an Ayurveda quiz, setting up our stall and well, living through ‘luru’s traffic is a task in itself.

The Health festival was organised for three days, 9th to 11th February and each day passed in a jiffy.

There is a thrill in interacting with your audience live, understanding their concerns – explaining them how your products are a good fit for them.

I was absorbed by the engagement we received for our Dosha quiz, almost everyone who was there at the event came and participated to learn more about their dosha.

[To keep the excitement going on, we later on digitalised the dosha quiz as well – you can participate in it using the link in comments]

Our stall visitors loved Madhupanchamrut (Honey) because of the additional herbs we cook it with – Mulethi, Tulsi and Brahmi.

These are very helpful in improving your sleep and boosting immunity.

We also became good friends with our stall neighbours, Team Zandu who helped me learn more Chawanprash and also, about the history of Emami.

I am thinking of it right now while typing this – life does come full circle, it was only last year that I got an opportunity to interact with the leadership team at Emami.

Post the event, we were left with a few units of Orthokey Gold Capsules and we thought, considering that the highest number of OPD cases for Ayurvedic hospitals are ortho related – it’s best to distribute these to doctors.

And till date, these Ayurvedic doctors have trusted Amrutam and Orthokey.

Truly grateful for all the trust and love we have received from doctors, customers and all community members.

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