October D2C Funding

1st – 24th October

It was surprising to see no funding news in the D2C space for the first week of October.

In the second week, we are back with some action.

In the past week, these D2C brands raised Sixteen Million USD in equity and one of them in Debt.

1. Mars by The Good Health Company

I have been seeing ads by GHC all over my feed the whole of last year and it’s exciting to see the brand raising its Series – A round.

Mars offers products and consultations for Skin, Hair and Sexual Health concerns. The brand also offers free expert-led consultations on it’s App and claims to have completed ten million consultations.


Men’s Apparel brand, DaMENSCH has been in the news since last year.
Their collaborative ads with Vikrant, Rohan, Nirmal is catching all the right eyeballs.
The brand aims to reach a turnover of five hundred crores by 2027 and has also recently launched its store in Bengaluru.

The Men’s wear category has been growing strongly on platforms like Myntra with strong upcoming brands like Dennison, XY XX, DaMENSCH..

3. Yoho

Yoho is a footwear brand adding science to the slippers. The brand claims to have cracked the right technology for orthopaedic footwear and envisions to combine Internet of Things (IoT) with foot health knowledge to improve the overall experience for customers.

4. Goofy Tails

Petcare brand Goofy Tails has served over One Lakh customers since its inception.
The start-up plans to use the funds for expansion and research.

5. Better Beauty

Founded by actress Anita Hassanandani, the BPC brand raised its seed round from Lotus Herbals.

Since the brand’s launch in June this year, it has already successfully delivered to ten thousand plus customers. The brand offers a cruelty-free, paraben-free, SLS and mineral-oil-free range of products.

Lotus Herbals has been actively investing in D2C space and has brands like Conscious Chemist, Perfora, FixDerma as part of their portfolfio.

The leading beauty brand also acquired the cosmetics start-up Soul Tree in the year 2020.

Get the detailed report here

25th – 31st October

These D2C brands have raised 62.19 Million USD in the last week.

  1. Boat

The legendary consumer electronics brand has delayed its IPO, likely due to the current economic scenario (https://buff.ly/3DMC2ma) and raised 500 Crores from Warburg Pincus and Malabar Investments.

Given the current scale of INR 3000 crore for FY 22, this seems a financially sound decision which would allow the brand to scale its overseas distribution, R&D and local manufacturing eco-system.

  1. The Indus Valley

Kitchenware brand Indus Valley raised INR 15.33 crore in its seed round led by DSG Consumer Partners and Rukam Capital.

If you are a frequent shopper on Amazon, you’d have noticed this brand’s toxin free utensils.

  1. LUVIN

Petcare space is estimated to touch INR 10,000 crore by 2025. The growing market has attracted established players like Emami and Nestle this year.

LUVIN – a petcare brand raised INR 2.4 crore in its seed round last week from a family office.

4. Himshakti

Focussing on providing the best quality food products from the Himalayan region – Himshakti raised INR 17 lakhs in its pre-seed round as a part of Artha Access Program in partnership with IIM Kashipur.

The brand also counts on renowned hotel chains like JW Marriott, Welcom Hotel and Jaypee Manor Residency as its partners.

Get the detailed report here

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