What helps you create as an Artist? What is the process you follow?

And, how do you create art in groups?

Modern brands of India are nothing less than artists telling stories.

This week, all of us at Amrutam collaborated to come up and tell a story. 

We started with creating a white space to contain everyone’s ideas and emotions. 

Often I feel it’s challenging to build and curate spaces where there is empathy for each story and voice. 

It’s difficult because our brains are getting hard-wired to live in a culture of lack (I love how Brené explains this).

The current social media algorithms are changing our brain wiring in a way that is determined by parameters which are ruled by their algorithms.

“We curate our lives around this perceived sense of perfection because we get rewarded in these short-term signals: hearts, likes, thumbs up, and we conflate that with value, and we conflate it with the truth.” – Chamath, CEO of Social Capital, Quote from the movie Social Dilemma on Netflix.

In a time when we evaluate the value and truth of the stories we want to tell by these short-term signals: ❤️ 👍 

How do we find and tell stories which are worth telling, which are worth sharing with the world?

Well, the social dilemma stays, and we keep trying.

I believe we must tell stories which are:
• Honest
• Vulnerable
• Imperfect
• Brave 

What are your thoughts?