D2C Funding Report | November

Week 1

These D2C brands have raised 62.19 Million USD in the last week.

1. Boat

The legendary consumer electronics brand has delayed its IPO, likely due to the current economic scenario (https://buff.ly/3DMC2ma) and raised 500 Crores from Warburg Pincus and Malabar Investments.

Given the current scale of INR 3000 crore for FY 22, this seems a financially sound decision which would allow the brand to scale its overseas distribution, R&D and local manufacturing eco-system.

2. The Indus Valley

Kitchenware brand Indus Valley raised INR 15.33 crore in its seed round led by DSG Consumer Partners and Rukam Capital.

If you are a frequent shopper on Amazon, you’d have noticed this brand’s toxin free utensils.


Petcare space is estimated to touch INR 10,000 crore by 2025. The growing market has attracted established players like Emami and Nestle this year.

LUVIN – a petcare brand raised INR 2.4 crore in its seed round last week from a family office.

3. Himshakti

Focussing on providing the best quality food products from the Himalayan region – Himshakti raised INR 17 lakhs in its pre-seed round as a part of Artha Access Program in partnership with IIM Kashipur.

The brand also counts on renowned hotel chains like JW Marriott, Welcom Hotel and Jaypee Manor Residency as its partners.

Source: Entrackr, Mint, Yourstory

Week 2

These D2C brands have raised 21.3 million + USD in the last week.

1. The Sleep Company

Led by Premji Invest, the mattress brand raised it’s Series B round and also saw participation form celebrated D2C investor – Fireside Ventures and debt from Alteria Capital.

The brand plans on expanding it’s stores in top ten India cities and also, expanding overseas in the Europe in coming years.

Overall, the online mattress space seems promising because of the price point, there  is some amount of cushioning available for brands to bear the higher Customer Acquistion Costs (CACs) and brands are quickly expanding to newer categories as well.

Sleep Company increased it’s revenue 4.8X times in FY 22 to 56.2 crores INR with a loss of 11.56 crore INR.

2. Yogic Secrets

Lotus Herbals continues it’s strategic investment in the D2C space, last week the brand acquired 20% stake in the nutraceuticals brand Yogic Secrets.

The brand offers Ayurvedic extract based capsules for concerns like Stress, Joint Pain, Digestion etc

Source: Entrackr, VC Circle

Week 3

D2C deals have been sporadic in the last few weeks.

Here are a few interesting ones which took place last week:

1. Lenskart

Lenskart has become synonymous with eye care space, along with other players like Titan Eye and EyemyEye.

Last week, the brand raised $39.6 million from Chiratae Ventures, DSP India Fund, and Axis Growth Avenues AIF.

2. Evocus

This Black Water brand raised $1.2 million from  Red Fort Capital.

The brand manufacturers crafted water with minerals like calcium, magnesium & sodium with an alkaline pH of 8 to 8.4.

As per a report from Grand View Research, the global flavoured water market size was valued at $13.50 billion in 2020 and is expected to witness a compound annual growth rate (CAGR) of 10.3% from 2021 to 2028.

3. Sanfe

Founded by IIT grads Archit Aggarwal and Harry Sehrawat – Sanfe raised $1.5 million from existing investors –  S. Chand Family office, Seeders, Lets Venture, and angel investors, including Abhay Tandon and Yash Kotak.

The brand offers body grooming, shaving, hair removal, and body care products.

What are some upcoming D2C trends you are seeing? Share in the comments.

Week 4

Interesting startup deals from last week:


Millennial’s favourite Beer brand raised 70 M USD last week from Kirin Holdings. The brand plans to expand its production capacity with fresh funds.

With its recent acquisition of The Beer Cafe, Bira91 is also expanding in the pub space, and it closed FY21 strong with 431 Crores INR.

Sukoon Health

With mental health concerns on the rise and growing awareness around mental health – telehealth platforms are growing.

Sukoon Health, a platform which offers mental health-related services, raised 15 M USD last week from Light rock India.

The start-up claims to have worked with 11000+ patients.


This D2C footwear brand raised 4.5 M USD from SIG Venture Capital, Tanglin Venture Partners, India Quotient, and Ananya Goenka.

Rapidbox focuses on sports and casual wear, and its website offers clothing options as well.

The Ayurveda Company

The Ayurvedic Beauty brand raised 5 Crores INR from actress Kajal Aggarwal.

TAC plans to raise 15 M USD as part of its Series A round in the coming weeks.


Last week, a new-age coffee brand raised an undisclosed amount from Dr. Annurag Batra, Chairman at BW Businessworld and exchange4Media Group.

The brand has served 1M + coffee cups since 2018.

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