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the story behind falling apple prices
An apple a day keeps the doctor away. Not really, if the apple is rotten. This is happening right now for Kashmiri apples. Kashmir alone is responsible for supplying seventy-five per cent of Indian apples. And currently, due to excess supply and logistical issues, the apples are getting rotten before they can reach the fruit […]
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i deleted instagram
I deleted Instagram because of this trend which is showing up for internet-based messengers, and social media platforms are shifting to freemium models instead of relying on ad revenue. Telegram and Snapchat launched their freemium plans in the past few months. This also feels like a healthy trend because ad frequency has been multiplying on […]
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less is more, always
The last three days have helped me rewind, unpack and go back to the philosophy of “Anichya”. Anichya means impermanence, a reminder of the true nature of the universe. We live in constant flux, moment-to-moment experiencing a new reality. And, often so quickly, we get attached to one form of “moh” or another, to the […]
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this year has been tough for small businessess
This year has been tough for small businesses. The more I interact with founders and leadership teams, the more I find a common thread of challenges that have hit SMEs and internet businesses due to global economic and geopolitical situations. While the macro state of affairs can have strong and gut-wrenching effects on a business, […]
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is patanjali foods the dark horse we’ve stopped watching?
While in conversation with a friend about FMCG brands, we stumbled upon Patanjali Foods FY22 financials. I dived a little deeper into the rabbit hole and was surprised to learn this: • Revenue reported for FY22 is 24,284 crores INR This is almost half of HUL, which reported 51,193 crores INR for FY 2022 What’s […]
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pet care industry in india
I have thought of getting a pet over a thousand times now. And yet, the dilemma – if I will be a good parent or not has stopped me from venturing into the pet parenting journey. Perhaps, unlike me – the general swing towards the pet care industry is going on full tides. In the […]
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self looking glass
I have been pondering about the “Self-Looking Glass” concept; we learnt this in the first year of our Sociology classes. Charles Horton Cooley, an American Sociologist, developed this exciting theory about perception in his paper – “Human Nature and Order.” Interestingly, this glass talks about how we perceive the reality of self through a social […]
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dabur plans to acquire badshah masala
Dabur recently announced its plans to acquire Badshah Masala. The Burman family started creating a go-to name for everything Ayurveda a hundred and twenty years back. Ayurveda, as a market, still at large, is unorganized and unregulated because:• Lack of emphasis/funds devoted to R&D• Unavailability of modern documentation around Ayurvedic Treatments• The Pharma Bros muscling […]
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intellectualisation as a defence mechanism
It has taken me almost four years to accept that intellectualization or over-reliance on logical thinking can be a defence mechanism too. How did this habit of rationalization/intellectualization/logical thinking process begin? During high school, a fundamental form/source of learning for me was via books, which is the primary route through which I started to make […]
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how do you build wealth?
I’ve spent the second half of my teenage life and early twenties – trying to find an answer to this question. The first thing I learnt was the concept of Financial Independence. What does Financial Independence mean? To have enough income to pay for your short-term expenses. Income = or > Expenses It attempts to […]
